marketplace-pre-member-personalisation Guide
Pre-member journey of a two-sided trust marketplace — from anonymous landing through onboarding, registration, and the paid-membership paywall. Covers anonymous signal inference, what pet owners specifically need to validate before paying (safety, availability, competence, effort, local cost comparison), what pet sitters specifically need to validate (opportunity, first-stay path, daily commitment, hidden costs), information-asymmetry closure, progressive profile building, social proof, conversion psychology, onboarding intent capture, identity stitching, and pre-member measurement. Triggers on tasks involving visitor-to-member conversion, anonymous personalisation, onboarding flow design, paywall timing, pre-member ranking, or any question about what a pet owner or pet sitter needs to see before paying. Use this skill BEFORE marketplace-personalisation and marketplace-search-recsys-planning.
When to use marketplace-pre-member-personalisation
Pre-member journey of a two-sided trust marketplace — from anonymous landing through onboarding, registration, and the paid-membership paywall. Covers anonymous signal inference, what pet owners specifically need to validate before paying (safety, availability, competence, effort, local cost comparison), what pet sitters specifically need to validate (opportunity, first-stay path, daily commitment, hidden costs), information-asymmetry closure, progressive profile building, social proof, conversion psychology, onboarding intent capture, identity stitching, and pre-member measurement. Triggers on tasks involving visitor-to-member conversion, anonymous personalisation, onboarding flow design, paywall timing, pre-member ranking, or any question about what a pet owner or pet sitter needs to see before paying. Use this skill BEFORE marketplace-personalisation and marketplace-search-recsys-planning.
How to use marketplace-pre-member-personalisation
marketplace-pre-member-personalisation is a Claude skill in the SKILL.md format. Add it to your Claude environment from the source repository below, then it activates as a user-invocable skill when your task matches its description.