marketing-context Guide
Create and maintain the foundational marketing context document covering product positioning, ICP definition, competitive landscape, brand voice, customer language, objection handling, proof points, and switching dynamics. All marketing skills read this context before starting. Use when setting up marketing context, defining target audience, establishing brand voice, documenting ICP, capturing customer language, or when user mentions marketing context, brand voice setup, target audience, ICP, positioning, customer insights, competitive analysis, or market research.
When to use marketing-context
Create and maintain the foundational marketing context document covering product positioning, ICP definition, competitive landscape, brand voice, customer language, objection handling, proof points, and switching dynamics. All marketing skills read this context before starting. Use when setting up marketing context, defining target audience, establishing brand voice, documenting ICP, capturing customer language, or when user mentions marketing context, brand voice setup, target audience, ICP, positioning, customer insights, competitive analysis, or market research.
How to use marketing-context
marketing-context is a Claude skill in the SKILL.md format. Add it to your Claude environment from the source repository below, then it activates as a user-invocable skill when your task matches its description.