marketing-context

Create and maintain the foundational marketing context document covering product positioning, ICP definition, competitive landscape, brand voice, customer language, objection handling, proof points, and switching dynamics. All marketing skills read this context before starting. Use when setting up marketing context, defining target audience, establishing brand voice, documenting ICP, capturing customer language, or when user mentions marketing context, brand voice setup, target audience, ICP, positioning, customer insights, competitive analysis, or market research.